VP of Product Marketing

Description

As Vice President of Product Marketing, you’ll lead our client’s mission to make healthcare accessible, innovative, and life-changing through strategic, data-driven marketing. This role is ideal for a visionary storyteller who can transform complex innovations into compelling narratives that resonate with providers, customers, and partners.

Key Responsibilities

Develop and execute AI-driven product marketing strategies that optimize positioning and drive growth Craft differentiated messaging and value propositions that clearly communicate our client’s impact Lead cross-functional collaboration to ensure seamless product positioning and go-to-market executionUtilize AI-powered tools for market intelligence, competitor tracking, and sentiment analysis Oversee high-impact multimedia content strategies aligned with business objectives Orchestrate data-driven product launches for rapid adoption and market penetrationLeverage AI-powered analytics for audience segmentation and marketing efficiency Ensure alignment between marketing and sales enablement using AI-driven strategies Advise executive leadership on product positioning, industry trends, and innovations

Qualifications 10+ years of experience in product marketing or brand management, with 5+ years in leadership Expertise in AI-powered customer research and value proposition developmen Bachelor’s degree in marketing, business administration, or related field (MBA preferred) Proficiency in AI-driven marketing platforms, CRM systems, and analytics tools