Social Media Communications Manager
Description
We are looking for a creative and results-driven Social Media Communications Manager to join our team. As the Social Media Communications Manager, you will play a crucial role in managing our online presence and ensuring our brand message resonates with our audience across all social media platforms.
Job Description:
As the Social Media Communications Manager, you will be responsible for developing, executing, and overseeing social media strategies that elevate our brand and foster a strong connection with our community. You will work closely with cross-functional teams, including marketing, PR, and customer service, to ensure a unified and consistent online presence.
Key Responsibilities:
- Develop and implement social media strategies to increase brand awareness, engagement, and loyalty.
- Create and manage content across various platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and more.
- Craft compelling social media posts, captions, and other creative content that aligns with our brand voice and audience interests.
- Monitor social media trends and engage with followers in real-time to build relationships and brand loyalty.
- Analyze performance data to measure the effectiveness of campaigns, adjust strategies, and optimize results.
- Lead social media community management, responding to comments, messages, and reviews in a timely and engaging manner.
- Collaborate with the marketing team to integrate social media efforts into overall marketing campaigns.
- Coordinate influencer marketing efforts and affiliate collaborations to boost brand reach.
- Stay updated on industry trends, best practices, and emerging social media platforms.
- Oversee paid social media campaigns, ensuring proper targeting, budgeting, and performance tracking.
- Track and report on key performance metrics, such as engagement, growth, and ROI.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- 3+ years of experience in social media management, communications, or a similar role.
- Strong knowledge of social media platforms, trends, and tools (e.g., Facebook Ads, Instagram Insights, Google Analytics).
- Exceptional writing, editing, and communication skills with a keen eye for detail.
- Creative mindset with the ability to develop engaging and relevant content.
- Experience in social media advertising and campaign management.
- Ability to analyze data and translate insights into actionable strategies.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- A passion for staying ahead of digital marketing trends and social media innovations.
Preferred Qualifications:
- Experience with influencer and affiliate marketing.
- Knowledge of SEO, content marketing, and email marketing strategies.
- Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop).
- Previous experience in managing social media for a brand or company.
Why Join Us?
- Work in a fast-paced, collaborative environment.
- Competitive salary and benefits package.
- Opportunities for career growth and development.
- Be part of a passionate and dynamic team driving impactful work.